A TV channel to call your own

The first London local news and entertainment channel is scheduled to launch on 31 March. London Live is backed by the Evening Standard and The Independent newspapers owners and intends to offer the latest in local news and also current affairs, sports, arts and events.

According to The Guardian, the channel has pledged five-and-a-half hours of news a day and a London-themed programming. They are planning to air shows such as Peep Show, Smack the Pony and White Teeth and Misfits.

So, when you think media about London is saturated, they bring a whole TV channel on it! That’s fantastic! The fact there is space for it is amazing!

LondonLive1

I love local outlets as Evening Standard and Metro newspapers, distributed for free around the city. I cried (really did!) when thelondonpaper, with its purple logo, stopped being published in 2009. I celebrated when The Independent came up with i Newspaper, a concise outlet for 20p. I’m not defending cheap papers here – I check The Guardian and The Times almost every day. I am for media talking about my favourite city in the whole world, that’s it.

Although it will be on air only next month, its team seems to have been working a lot. Through its website, everyone can send ideas for programs or opinion on London subjects, a great initiative to make the channel really interactive, to capture the real spirit of the capital. There is no one better to ask about it than its dwellers! People can sign up to LondonViews.org, a platform via which the channel will ask opinions a couple of times a month. Participants may be rewarded.

The channel is going to promote graphic artists: “There will be a new artist each year to ensure the channel’s brand evolves keeping it fresh and contemporary,” it is announced on its website. The first branding has been developed by artist Yoni Alter (visit his website, it’s lovely!) with agency Kemistry, and designed by Kara Atwell-Bennett. “There will be eight idents in total with five at launch. These will feature the iconic London sites Oxford Circus, Southbank, Wembley, City and Box Park.”

Articles and blog posts are available on their website, and they are on Facebook, Twitter and Instagram. London Live will be available on Freeview channel 8, Sky channel 117, Virgin Media channel 159 and You View 8. I finish this post hoping it will be available online, one day!

Check out this presentation video:

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